Healthcare

Created marketing materials and digital assets with a fast turnaround while driving a superior user experience for the salesforce, patients and physicians, within the Surgical Marketing Communications team. Supported cross functional teams within the surgical division from downstream, upstream, R&D and Director of Marketing with the creation of presentations, animations, trade shows, collateral, digital and other assets. Promoted, collaborated and executed on the creation of new brand guidelines to unify portfolio within division. Helped build email communication templates for internal and external audiences in Pardot by Salesforce. Contributed to upstream team with the creation of brand identity for new product launches and with R&D on the creation of packaging.

Straumann Benefit Book

Client requested to transform their simple in house benefit book into a high end design. Main focus was to appreciate their diversity while showing their benefits.

Comprehensive Campaign

Proud of this campaign that lasted eight months for The Rashi School. Campaign included brainstorming for new message “Inspiring More.” in addition to diecut invitation to annual dinner, PowerPoint presentations for board meetings, large format banners, email distribution, tribute book, appeal card, nametags, table cards and marketing brochure.

Inspiring More Rashi

Scientific Journal Magazine Covers

Photoshop work for cover submission.

Magazine Covers

Offset and digital

I am a color and file prep guru when sending files to print. Printing is an art that I enjoy very much and helps me deliver the message that my clients want to tell. From choosing the stock, folds and die cutting, all my designs are carefully thought with client's budget in mind. Knowing how production works, open many doors to creativity. Some of my most creative designs were achieved at the production level but planning them carefully is the fun part!

Temple Emanuel Sisterhood

Large format

I have experience with step and repeats for conferences and parties, school banners, posters for events, posters’ series for Edward Sorel exhibit at Howard Gotlieb Archival Research Center, BU and posters for Office of Sustainability at BU among others. Here you will see banners for The Rashi School in Dedham.

Sites

Recently worked on this responsive design website for the Mostoslavsky Lab at Boston University. Currently working on a Wordpress site for an Ophthalmology Clinic, soon to come!

CReM Website Development

Presentations

Presentations for ClearB Therapeutics (PPT), The Rashi School (ID) and InterSystems(PPT).

My Portfolio Gallery and Clients

AB testing for the Spring and Fall campaigns at the New England Conservatory — Invitation packages for the Rashi School — Rhode Island Public Radio Annual campaign running 2016-2017 — Cohen Hillel Academy - elementary school, rebranding project — BU posters — Harvard Medical School, Continuing Education Brochures — Temple Emanuel Annual Reports — Children Hospital booklet — Packaging design, the Fenway Group and medical supplies — Large format banners Milton Academy

Special Skills and Qualities

A multidisciplinary designer capable of creating full package campaigns that include email, print and web marketing, AB testing, variable data merging, large format, social media, stationery, event pieces, book design, ads, re-branding and whatever else my client needs.

Hola - Hi - Shalom

Languages

I speak and write three languages: Spanish, Hebrew and English. I was born in Argentina and then lived in Israel for six years. My final destination is Boston. Knowing these languages has helped me understand people from different backgrounds and ethnicities. I have an open mind when dealing with different target audiences. I have excellent verbal and written communication skills.

Leaf Detail

Detailed and accurate

I am obsessively detailed. All my files have to be precise, whether I am looking at lines that connect at a point, the size of a spine, or when working with paragraph styles and kerning! Every detail is important.

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Organization Skills

I keep my files, my work, and my life organized. I found out that this is extremely important for my career, especially when dealing with clients that have a hard time organizing their thoughts and requests. Organization helps minimize mistakes, and production can happen faster. This is one of my top qualities.

Veggies organized

Social Media

I am a social media guru when it comes to my clients' social life, but you will never find a Facebook, Instagram or Twitter account for me. I like and enjoy having my private-social life in the non-virtual world. However, I do have my LinkedIn account for professional networking. Message me here.

Team

Team player

I LOVE interacting with people. I enjoy brainstorming with my co-workers, I can work in collaboration or independently.

Juggler

Juggler

In a super high speed world, I am great at juggling between jobs. I work at many projects at a time, making sure I give 100% to each of them.

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Attitude

My attitude at work is always positive and happy. I leave my personal difficulties at home and come to work with a SMILE!

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Experience with print vendors

Experience working with prepress and offset operators. I prepare files that are ready for print, either offset or digital methods.

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Brand identity

Experience creating new brand identity for clients including logo, stationery, social media presence, advertisement, large format posters, slides and brand guidelines to promote and maintain brand consistency across organization. I have also experience working with existing brands and know how to follow pre-set guidelines.

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Technology

Superb use of ADOBE CREATIVE SUITE: In Design, Photoshop, Illustrator, Dreamweaver and Acrobat Pro. Excellent use of MICROSOFT: Excel, Word, PowerPoint, Publisher, Outlook. OTHER: Pitstop, Satori Mailing Software, PlanetPress Connect.

diploma

Education

Bridgewater State University
Bridgewater, MA
Attended – Web Professional 2013.

Northeastern University
College of Professional Studies Boston, MA
Bachelor of Science, Graphic Design 2005.

Award and Honors: Consecutive Dean’s List and Faculty Society Memorial Scholarship
2004 and 2005.

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Things I love doing

I love cooking and having family and friends over. I love music and reading a great book. I love summer and everything that can be done during that time!